About iLoveDiamonds

– Who are we? What makes iLoveDiamonds different?
iLoveDiamonds is a premium diamond jewellery brand that specializes in creating Exciting & Beautiful Lifestyle Diamond jewellery. We draw our expertise and experience from our mother brand, Khwaahish Diamonds, which was established in 2003 and is today one of Chennai’s most renowned Diamond Jewellery brands. Each piece from iLoveDiamonds reflects superb craftsmanship and Quality standards.

– Where is iLoveDiamonds located?

Currently, we have our online portal www.iLoveDiamonds.com and we are based out of Chennai with our manufacturing setup in Mumbai. ILoveDiamonds is available in India exclusively through a selection of the Country’s most Premium Jewellery Retailers. To find a Retail Partner in your city, visit our Store Locator.

– What do I do if I want to see the jewellery before I buy it online?
You could visit any of our Retail Partner and take a look at the Jewellery before you make the final payment.

– Where is your jewellery made?
With over 20 years of experience across every step of product creation – be it Conceptualization, Designing, Sourcing and Manufacturing – all processes are handled by our team of in-house experts in Mumbai. Their work is unique and features a high level of finesse. Our jewellery has been created by the best synergy of modern machines and human perfection.

– Does iLoveDiamonds have a catalogue?
We believe that – “You are an original and hence your jewellery deserves to be nothing less”. All our products are showcased on our website – www.iLoveDiamonds.com and at the same time a few actual pieces are available at our Partner stores all over India.

– Does all iLoveDiamonds diamond jewellery come accompanied with a certificate?
Yes, all our Natural Diamond Jewellery comes along with appropriate certificates from International Gemmological Labs like EGL (European Gemmological Laboratory) and SGL (Solitaire Gemmological Laboratory).

– Do you provide customization on jewellery?
In case you wish to customize any product that is showcased on our website, you could call our customer support @+91 9739455000 or email us at wecare@iLoveDiamonds.com. Based on the feasibility of the modification, we will be more than glad to customize any product for you.

Diamonds and Jewellery
– How do I know if a diamond is genuine?
Diamonds may look similar to the naked eye, yet, only an expert Gemmologist with powerful analytic tools can detect flaws that could make the real difference in terms of value and finish. A Gemmological certificate provides real confidence to the buyer.

Hence, all our jewellery comes with a BIS Hallmarking logo and an International Gemmological Laboratory certificate.

– Which shape gives me the greatest value for my money?
Round Brilliant Cut (RBC) has the most brilliance and is the most popular. Fancy diamonds look more elegant in larger sizes.

– What is the structure of the diamond?
A diamond is made up of two key sections, the Crown and the Pavilion. The round brilliant cut has been used as an example below,

– What are Diamond Facets?
Facets are the polished, flat surfaces on a diamond. It is the arrangement of the facets that gives a diamond its lustre & brilliance.

— How many facets does a diamond have? 

In a Round Brilliant Cut (RBC) there are 57 facets + 1 cu-let, which makes it 58 facets. 32 facets plus the table above the girdle and 24 facets plus the cu-let below the girdle. Some stones with only 18 facets are referred to as “single cuts”.

-What are the “four C’s” relating to diamond quality? 

The four C’s are Carat (weight), Colour, Clarity and Cut of the stone

 Colour

 – This is the first “C” of the 4C’s of diamonds. 
All International Gemmological institutes have established a scale of 23 letter grades indicating a diamond’s colour.
• D,E, and F are the highest and rarest grades.
• G through J are nearly colorless.
• K,L and M are faint yellows.
• N through R are grades of very light yellow. and
• S through Z are considered light yellow.
There are other fancy colour of the diamond, such as blue, pink and yellow

 Click here to know more about the Colour.

– Clarity is the second “C” of the 4C’s of diamonds

• Using a Gemmologist’s eyeglass or loop at 10 times magnification, a trained eye can detect identifying characteristics which affect a diamond’s clarity.
• The most common are internal flaws called inclusions.
• Some diamonds have external flaws, which are called blemishes.
• The size and location of these characteristics determine how the diamond is graded on the scale as:
• FL – Flawless,
• VVS – Very Very Small inclusions,
• VS – Very Small inclusions,
• SI – Small Inclusions.
• I – Imperfect (eye visible inclusions)

Click here to know more about Clarity.
Yes, all our Natural Diamond Jewellery comes along with appropriate certificates from International Gemmological Labs like EGL (European Gemmological Laboratory) and SGL (Solitaire Gemmological Laboratory).

Cut is the third “C” of the 4C’s of diamonds.
• There are many different shapes of polished diamonds, such as Round, Pear, Marquise etc. But, while
these are often referred to as cuts, this is not what is meant by the third “C”.
• From a Gemmologist point of view, the cut of a diamond is what determines its brilliance. Unlike the
other three C’s, a diamond’s cut has no single defined standard. Rather, it is a set of measurements that
determine the relationship between its dimensions, finish and light performance.
• Whatever the diamonds shape is, its width and depth determine how light travels inside.
• The more successful a diamond cutter is in balancing these considerations, the more valuable the
stone will be. Even a colourless and flawless stone can be significantly diminished by a poor cut because it will lack visible brilliance.

Click here to know more about the “CUT”
-Carat is the fourth “C” of the 4C’s of diamonds
• Among all of the characteristics of a diamond, the carat is the most known and probably the most
easily observed.
• A carat abbreviated “CT”, measures the weight of a diamond. One carat is one-fifth of a gram,
meaning a 5 Carat diamond weighs one gram. Since larger diamonds are rarer than smaller ones, the
price per carat increases with its weight.
• In other words, two ‘one carat’ diamonds will cost less than a ‘two’ carat diamond of the same grade.
Although carat weight mostly determines a diamond’s apparent size, what really determines its
appearance are the other three C’s. So while a larger diamond might be more costly, it may not be as
beautiful as a smaller one.

-Click here to know more about the “CARAT”

What is the most important “C” in the choice of a diamond? Colour or Clarity?

The importance of each “C” is dependent upon the recipient’s personal taste. If all a person wants is a huge diamond, they can sacrifice colour and clarity to afford a bigger carat. Many people want a diamond that sparkles brilliantly, and they should focus on finding a diamond with a perfect cut and least amount of colour. This is because light reflects best off colourless diamonds since colour absorbs the light.

What does a Carat mean?
‘Carat’ is the unit of measuring the weight of a Diamond. In actual terms, 100 points equals one carat. By a common weight measure, one carat equals to one fifth of a gram.

What are ‘conflict’ diamonds?
Conflict diamonds are diamonds that are mined in many conflict zones in Africa and are illegally sold in order to fund wars, hence earning the name “conflict diamonds” or “blood diamonds”. We at iLoveDiamonds take ethical diamond trading seriously. All our diamonds are sourced from reputed suppliers with certifications that ensure the diamonds are conflict-free.

Is the jewellery certified?
All our jewellery is BIS Hallmarked by Government recognized Assayers and Certified by International Gemmological laboratories. Every iLoveDiamonds product will have the BIS Logo, 750 mark which identifies 18K Gold, iLoveDiamonds’s logo and the mark of the assaying centre.
• What is the purity of gold that is used for making the jewellery at iLoveDiamonds?
All our jewellery is made in 18K gold.
• Does iLoveDiamonds provides Hallmarked jewellery?
Yes, every piece of jewellery at iLoveDiamonds is a BIS Hallmarked product.

Diamond Certification Questions

– What is diamond certification?
Diamond certification is the Gemmological analysis of your diamond’s characteristics and components. The analysis is done in an independent International laboratory by Certified Gemmologists. Once the analysis is complete, you will receive a report summarizing the findings and a detailed sketch of the diamond. iLoveDiamonds sells only certified Natural Diamonds Jewellery.

– What is the benefit of getting a diamond certificate?
The diamond certificate assures buyers of the quality and authenticity of their stone. If you later decide to sell your stone having the certificate will provide the stamp of authenticity you’ll need to get a fair price. Having the certificate may even add value to your diamond.

– Why is diamond certification important?
Today there are artificial diamonds and treatments used to enhance the colour and purity of diamonds. Treatments have become so sophisticated that even your diamond dealer/retailer will not be able to detect them without advanced laboratory equipment, thus, diamond certificates safeguard your purchase.