Our Story | I Love Diamonds | Creating Beautiful Diamond Jewellery

The iLoveDiamonds Story

We love the promise held in a Diamond’s sheer Brilliance. We love the way Diamonds can be set to show off the Beauty and thus create jewellery that truly Fascinates…. Our passion for Creating Beautiful Diamond Jewellery is deep-rooted and stems from our profound understanding of diamonds over decades which is why we create the most exciting, flamboyant and glamorous designs in the industry.

“At the Heart of what we do is an Innate Love for Diamonds.”
Welcome to iLoveDiamonds!

Our Jewellery

In our lives, we seek Happiness in little things, pursue meaningful Journeys and hold hope for a sense of stability in all that we do. This is why we yearn for Diamonds – Strong and Enduring, have inherent value and appeal, and is significant for all future generations. They are the perfect expression of our reason to Celebrate and allow us to meaningfully Communicate our Love and Affection.

Momentous Occasions deserve special Diamond Jewellery – Special in the sense that it inspires you to your personality and most importantly have fun with Jewellery. Every jewellery is Crafted with Magical Celebrations of Love in Mind. Expressive and Innovative Designs with Fancy shape diamonds all Blazing with Beauty, Light and Sparkle is what we promise.

ILoveDiamonds is available in India Exclusively through a selection of the country’s most Premium Jewellery Retailers.

“Indulge in Exciting Diamond Jewellery curated for all Reasons & Seasons by iLoveDiamonds”

Pankajj Chetan – Founder & CEO

Pankajj Chetan is a passionate Second Generation Jeweller with a Contemporary Vision and a Maverick Spirit. His career journey began in 1995, when he became involved in the family Jewellery Business in Kuwait.

Pankajj returned to India in 2003 and established Khwaahish Diamonds, which has grown to become one of South India’s leading Elite Jewellery Brands. iLoveDiamonds began its journey as the Tagline of Khwaahish Diamonds – a Reflection of Pankajj’s greatest Passion. Today his dream is Sparkling Bright, captivating a million hearts and taking Brilliant Diamond Jewellery to millions across India.” So, Go ahead! Obsess! Collect! Cherish! iLoveDiamonds,and so do you.”- Pankajj.

Our Mission

To Realise the dream of every Modern Indian Woman to own Exciting and Beautifully crafted Diamond Jewellery, thus making diamonds an affordable Lifestyle for every Celebration.

Brand Promise

a. Exciting Designs
“Diamonds are Beautiful, then why should your Designs be Boring?”
Inspired by Limelight and Glamour – Our exciting designs are a Splendid blend of joyous shapes crafted creatively with alluring diamonds and gems. Impeccably sculpted to the last detail, each design asserts a strong sense of Elegance and a perfect expression of your Lifestyle and Celebrations.
Our design strength and understanding of the consumer are what make iLoveDiamonds a unique and Fascinating story.

b. Integrity and Quality
All our Diamond Jewellery is Certified Natural Diamonds by International Gemmological Labs and BIS Hallmarked. So you can rest assured that your Prized Jewellery is flawless in every way
“Real Diamonds. Real Joy.”

c. Competitive Pricing
With over 20 years of Experience across every step of Product Creation be it Conceptualization, Designing, Sourcing and Manufacturing all processes are handled by our team of in-house Experts. This enables us to offer you the best at Competitive Pricing